CROWDSOURCING – The Open Consulting

Escrito el 17 abril 2010 por Jesus Guerro en General

Jeff Howe and editor Mark Robinson coined the term «crowdsourcing» in the magazine ‘Wired’ to define a phenomenon that has spread thanks to technology, more and more accessible and less complex, as is offered by so-called Web 2.0 environments and social networks. «Companies are taking greater advantage of global mass is smarter, more productive and more connected,» said Howe in an article published in June.
Under this scheme, a company or institution transfers a function that was before fullfilled by employees or outsourced entiities to a larger network of anonymous people who do not know each other and publicly contacted in order to resolve issues affecting business in an open space regardless of whatever the particular issue concerns, whether financial, operational, organizational or technology as some explamples-
In such a network can participate, for example, scientists ‘garage’, freelancers or video-enthusiasts who use their free time to solve problems, design new products or create new content.
In this way the company finds a fast and especially economic method to achieve multiple different perspectives to solutions on their strategic matters.
One of the centers ‘crowdsourcing’ best known in the scientific world is www.InnoCentive.com, which publishes the ‘challenges’ of large companies looking for solutions, including its founder, Eli Lilly, the giant Procter & Gamble.

This Site differs between «Seekers», who are people or entities which publish their challenges and «Solvers» who are discharged as the group of “wises” who will face them and will offer their ideas for solving them.
Among Seekers and Solvers confidentiality relations can be established by which insiders of the company are made available to the consultant, under closed information circuit to facilitate more efficient response to the keys they face.

It is conceivable that in the not too distant future, a «Solver» may gain reputation in the web so that his advice through these channels could bring him interesting revenues and a means of international recognition that could become a reference and in a particular area of business or in general concerns as a guru.
Institutions also resort to this practice, including the media lab at the Massachusetts Institute of Technology (MIT), who uses it for development and testing of ‘software’ and ‘hardware’ and the creation of robots.

The media were, somehoe, pioneers of this trend, especially television advertising, feeding their content contributions from the public and potential users.
Companies like Sony, MasterCard, Converse and Chevrolet have used advertisements made by its users.

Other companies use the Internet to test their prototypes before being developed and launched to the market, offering the possibility by means of complex systems to allow the user the configuration of those elements that make up the solution of the product and thus anticipate which of them will determine success of the product on the market.

So Forecast systems do not have to continue to be based on historical data or complicated mathematical algorithms but in reactions and behaviors checked and tested on real people in real time through 2.0 environments.

So that, we meet Open Global Consulting towards CrowdSourcing, the extreme of Knowledge management…!


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